Wherein we are meet our principal characters: Jason Kincaid, a marketing executive for a company that provides software solutions to the alternative energy industry; Alexis Lefevre, his ‘model’ girlfriend, who is not really a model, and sort of a disaster when it comes to being Jason’s girlfriend; the members of Jason’s band, his quirky co-workers, and the community he has integrated himself into on the internet.
Jason is a moderately successful marketing executive at a company in which he believes deeply. The problem is that he wants to be a writer. He fears that, though he is young, he will one day wake up and realize that he has missed the opportunity to make a real mark in the world. Each day that he goes to work and helps to make his company successful, he fears, is one more day along the path to obscurity and drudgery. His solution is to find ways to divert his energies: he writes, he blogs and he plays bass in a band. He keeps himself busy and tries to find outlets for his creative impulses. More than that, he tries to avoid his girlfriend, Alexis. It's not that he doesn't care for her, but she wants their relationship to be something that it just can never be (for a number of reasons that will become clear as the story progresses). Jason's coworkers either don't understand him, or understand him too well. Jason's band-mates are delusional, to one degree or another, about their prospects as a band. Jason just wants to make his life into the one he envisioned for himself growing up. Will he succeed? If he succeeds, what will that mean?
